Supply Chain Management Zara s Strategy - 847 Words

According to Motiwalla (2011) â€Å"Supply chain management is the science of developing a strategy to organize, control, and motivate the resources involved in the flow of services and materials within the supply chain.† (P. 305). In fact, Zara’s strategy in the clothing retail business is to comprehend the customers needs, produce new fast styles of clothing, and market it for sale using efficient information systems to gather information, manage product, inventory and distribution. Likewise, Limited Brads strategy managed to consolidate their technology operations into a single shared service for all of its brands using chain technologies and processes to drive the speed to market requirements. First, â€Å"Retail companies have become involved in supply chain management in order to control product quality, inventory levels, timing, and expenses.† (About money). For this reason, Zara’s strategy ensured that its supply chain capabilities supported its ability to satisfy the targeted customers. In addition, Zara collects information on customer needs, integrates data with design, manufacturing and distribution functions. With this in mind, Zara concentrated its product to short lead time, lower quantities, more styles and use an effective distribution system. Similarly, Limited Brands, shifted to a high end product line that required a strategy to bring product to market and customer satisfaction. Furthermore, Limited Brands management approved the project of building a globalShow MoreRelatedZara Postponement Strategy1702 Words   |  7 Pagesï » ¿The case of Zara – The Postponement strategy I) Introduction In order to compete in the world of rising globalization and shortening of product life cycle nowadays, firms have to deal with the demand for increasing product variety to meet the diverse needs of customers. Mass customization has become a requirement for many businesses especially in the dynamic, fast-changing industries. However, the more product varieties, the more difficult it is to forecast demand, control inventory and manufactureRead MoreZara877 Words   |  4 PagesSupply Chain Management – Case Assignment 2 Guidelines for submission The questions in this document should be answered for the Zara case, which can be found on pages 267 – 279 of the text book. The questions on page 294 should NOT be answered. Please keep your answers concise and to the point. Include the numbering of the questions. You are allowed to use bullet points. Use MS Word, 12 point font size, standard margins for A4 paper. Start the document with your student number and name onRead MoreThe Supply Chain Of Zara Essay1140 Words   |  5 PagesZara is one of the biggest brands in the world in the field of clothing. It always keeps in mind to improve their production quality. 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A great deal of focus in operationsRead MoreCase Study : Zaras Success1299 Words   |  6 Pages3.0 Zara s success is due to its approaches to operations management Discuss. 3.1 INTRODUCTION Operations management refers to all operations and activities within the organization responsible for the creation of goods and services that the organization passes to its customers. The main activities of operation management include managing purchases, quality control, inventory control, storage and logistics and a great deal of focus is on efficiency and effectiveness of such a process (slackRead MoreZara Business Plan1168 Words   |  5 Pages a ready-to-wear chain distinguishes itself through its original strategy and its lightning growth: Zara. This apparel retailer belongs to the group Inditex, which also owns for example brands such as Massimo Dutti and Bershka. The company’s headquarters are in Corunna (Spain), and was founded in 1975 by Amancio Ortega. The concept of Zara’s stores is to propose a wide range of clothes as well as underwear, accessories and shoes –and even recently, interior decoration with Zara Home. Stores can beRead MoreZara s Supply Chain Management3096 Words   |  13 PagesZara’s Supply Chain Management (SCM) System Ratchanobon Kamdecha Virginia International University CMP 570 Enterprise Information Systems Professor Moses Niwe October 22, 2014 Table of Contents: Abstract 3 - Introduction 4 - History 4 - Production 4 - Design 4 - Store 5 - Distribution and Procurement 5 The supply chain of Zara 6 - Rules of fashion supply chain management system 7 - The value chain of Zara 8 - Zara information